Cookie Policy
Last updated: July 10, 2026
Plain-language summary
We use cookies and similar technologies including analytics pixels (Google Analytics, Microsoft Clarity), advertising pixels (Meta, Pinterest) and functional technologies (Google Fonts).
Non-essential cookies require your consent. You can Accept All, Reject Non-Essential, or manage individual categories using the banner or the button in the footer.
A full Consent Management Platform (CMP) has not yet been selected. The current cookie banner is a placeholder — full integration will happen before non-essential scripts load in jurisdictions requiring prior consent.
Cookie categories we use
We organise cookies into four categories:
1. Strictly Necessary
These cookies are essential for the website or app to function and cannot be disabled without preventing core functionality. They do not require your consent. They may include cookies that maintain session state, support security features or remember your cookie preference choice.
2. Analytics
These cookies and technologies help us understand how visitors use the website — including which pages are visited, how long users stay, and what actions are taken. This helps us improve performance and user experience. These require your consent where applicable law requires prior consent for analytics cookies.
3. Functional
Functional cookies enable enhanced features and personalisation, such as remembering your preferences or delivering web fonts correctly. These may require consent depending on how they are used and applicable law.
4. Advertising
Advertising cookies and pixels allow us and our advertising partners to measure the effectiveness of campaigns, build audience segments, and show you relevant ads on third-party platforms. These require your consent where applicable law requires prior consent for advertising technologies.
Technologies we use
The following tools are currently used or expected to be used on the youwillfit website. Specific cookie names and expiry times will be documented once verified from the deployed website and CMP. Do not rely on estimated durations as precise figures.
| Cookie / Technology | Provider | Purpose | Category |
|---|---|---|---|
| Google Analytics (_ga, _gid, and related) | Google LLC | Website usage analytics — tracks sessions, page views, events and user behaviour patterns | Analytics |
| Google Tag Manager | Google LLC | Tag management — loads and manages other tracking scripts based on configured triggers | Analytics |
| Meta Pixel (_fbp, _fbc) | Meta Platforms, Inc. | Advertising measurement and custom audience creation on Meta platforms (Facebook, Instagram) | Advertising |
| Pinterest Tag (_pinterest_ct_ua, _pin_unauth) | Pinterest, Inc. | Advertising measurement and audience creation on Pinterest | Advertising |
| Microsoft Clarity (_clck, _clsk, CLID) | Microsoft Corporation | Session recording and heatmap analytics to understand user interactions | Analytics |
| Google Fonts (no persistent cookie, IP logged) | Google LLC | Web font delivery — your IP address may be logged when fonts are loaded | Functional |
| CMP preference cookie (TBD) | Future CMP provider (TBD) | Stores your cookie consent preferences so you are not asked again on every visit | Strictly Necessary |
This table will be updated when a Consent Management Platform is integrated. The CMP will provide a full, verified list of cookies with accurate expiry information.
Consent and your choices
Non-essential cookies and tracking technologies should not load until you have given your consent, where applicable law requires prior consent.
When you visit the website you will see a cookie banner with the following options:
- Accept All — enables all cookie categories including Analytics, Functional and Advertising.
- Reject Non-Essential — loads only Strictly Necessary cookies.
- Manage Preferences — allows you to enable or disable each category individually.
You can change your cookie preferences at any time by selecting in the website footer.
Withdrawing consent does not affect the lawfulness of any processing that occurred before you withdrew it. Strictly Necessary cookies cannot be disabled through the website as they are required for it to function.
CMP integration status
A full Consent Management Platform has not yet been selected or integrated. The cookie banner currently shown on the website is a structural placeholder. Preference choices made through the current banner are not stored or enforced at the script level. Full CMP integration will be completed before advertising or analytics technologies are activated in any jurisdiction requiring prior consent.
Browser and device controls
In addition to our cookie banner, you can manage cookies through your browser settings. Most browsers allow you to:
- view and delete cookies currently stored on your device;
- block third-party cookies;
- block all cookies (note: this may prevent some website features from working);
- receive a warning before a cookie is stored.
Information on managing cookies can typically be found in your browser's Help menu or on the browser developer's support website.
For analytics and advertising opt-outs at the industry level:
- Google Analytics: you may install the Google Analytics Opt-out Browser Add-on.
- Meta advertising: manage ad preferences through your Facebook or Instagram account settings.
- Interest-based advertising in the US: visit optout.aboutads.info or optout.networkadvertising.org.
Blocking or deleting cookies may affect the functionality of this website or third-party services.
Cookies and the future mobile application
The youwillfit mobile application has not yet launched. When it does, it may use SDKs and similar technologies for analytics, crash reporting and in-app advertising. These will be described in an updated version of this Policy and managed through appropriate in-app consent mechanisms.
Changes to this Cookie Policy
We may update this Cookie Policy as technologies, legal requirements or our use of cookies changes. The "Last updated" date at the top of this page will be updated accordingly.
Continued use of the website after a change to this Policy constitutes acceptance, except where applicable law requires your renewed consent.
Questions about this document?
hello@youwillfit.comSee also: Privacy Policy · Terms of Service · Cookie Policy